Review + Demo | It Cosmetics Brow Power Universal Eyebrow Pencil

I'm pretty sure you've heard this before, but I'm going to say it again: Brows are important. Please don't neglect them.

Don't believe me?

Take a photo and airbrush the brows right off your face. (This is less drastic than shaving them off)

Do you look like an alien from some far off galaxy? Be honest. Because you probably do.

You know why?

Because eyebrows frame your face and give your face expression. Without them you end up looking like a hairless cat. Except far less cuddly.

With that in mind. I'm making it my mission to test out brow products, review them, and show you how I apply them to my face. In essence, you get a product review and eyebrow tutorial all wrapped into one snug package. Perhaps this can become a semi-regular series. You guys tell me. Are you interested?

I've already shown you how I shape and fill my brows when using a pigmented tinted brow gel.

Today, we're switching gears and focusing on the easy stuff: brow pencils.

In my opinion, brow pencils are one of the best tools for beginners when it comes to brows. We all know how to hold a pencil, scribble with it, and use it for shading. Even if you don't consider yourself artistic, this is some pretty basic stuff. Press harder and you'll get a darker pencil stroke. Use less pressure and you can create a softer shadow effect. That's why I love a good brow pencil. It's just so easy to use, which is especially perfect if you're just getting started. And because they're so much easier to use, they're great when you're pressed for time. You can get those brow snatched (on fleek is so last year) and run out the door.

Now all you have to do is pick the right pencil for you. There are tons of options out there. So today we're going to talk about the It Cosmetics Brow Power Universal Eyebrow Pencil ($24).

This pencil is fantastic for beginners and pros alike. The universal shade takes the guess work out of picking the right color. All you have to do to adjust it to your hair color is apply more (for darker) or less (for lighter) pressure when you apply. Easy peasy. Add to that the fact that it's waterproof, long-lasting, easy to blend, and natural looking and you've got a sure fire winner. No wonder it's on of the brand's best selling items!

Check out my review and demo below to see why I love this pencil so much and how I use it to beat my brows down.

Money saving tip: The travel-sized Brow Powder Mini will save half the price. And it has plenty of product to get you through at least a month of daily use.

Well, what do you think? Would you consider using this product?