Review: NYX Total Control Drop Foundation | New at the Drugstore

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Hey everyone! Happy New Year! We're excited to kick off 2017 with a new product review. 

Judging by all the promising new products popping up on my instagram feed and the shelves at a beauty aisle near you, we might be in store for a great year -- at least in the beauty arena. 

Today we are going to tell you about the NYX Total Control Drop Foundation (0.43 oz, $14) that recently hit shelves at ULTA.  Currently, 14 shades are available online, and six in store, but come January 28 the full line of 24 shades officially releases. (NOTE: You can get all 24 shades directly from NYX now.) 

NYX Total Control Drop Foundation 07 Natural

NYX's Total Control Foundation's dropper bottle design (pictured above) reminds me of the Perricone MD No Foundation Foundation Serum and the Sephora Collection Teint Infusion Ethereal Natural Finish Foundation. Honorable mention to the Bobbi Brown Intensive Skin Serum Foundation for also having a dropper bottle design, albeit a sleek black bottle instead of frosted glass. 

Many people are wondering if NYX is creating a dupe for the Cover FX Custom Cover Drops, but I think they're actually trying to replicate serum foundations (like the ones previously mentioned) instead. 

The difference? CoverFX Custom Drops are meant to be mixed with your skincare or current foundations in order to adjust coverage, while NYX's foundation is meant to stand alone as your foundation. And in my testing I can say it's definitely not a dupe for the CoverFX drops. And I haven't tested other serum foundations, so I can't compare. 

But, regardless of whether or not this product is a drugstore dupe for a higher end brand, the fact remains that the claims are alluring. 

According to NYX the Total Control Drop Foundation: 

• Offers adjustable coverage  (sheer to full coverage) by simply adjusting the number of drops used (the box provides a legend) 
• Provide a velvety matte smooth finish that's light weight

The matte finish makes me think this is geared toward those with combination to oily skin. Those with dry skin might not want to try this, or if they do, moisturize well before hand and use a hydrating primer.

Check out my video review to learn more about the foundation, see me apply it to find out if it's truly buildable, and find out my final thoughts. 

Is this foundation gunning for holy grail status or is it just alright? Let's find out. 

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*Disclosure of Material Connection: Some of the links in the post above are "referral links" or “affiliate links.” This means if you click on the link and purchase the item or sign up for a service, I will receive an affiliate commission or referral rewards. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”